Environmental Scanning - 1136 Words

Environmental Scanning To assure the success of a business over a long period of time the business must be able to conduct regular analysis of their success. They must be able to determine where they are today and have a goal of where they would like to see themselves 5-10 years down the road. In order to conduct a true analysis of the company, one must complete an environmental scan of their organization. Thus scanning for events, trends, issues and expectations that they may be faced with in the future. Furthermore, examining all internal and external environment challenges. Internal environmental challenges may be with employees, shareholders or board of directors or the overall culture of the organization. External environmental†¦show more content†¦In return, they have a strong financial backing, brand reputation, strong marketing and advertising teams. Apple plans to take these strengths and prosper off of them. Taking the amount of brand awareness they have built along with their benefit of retail stores the company can plan to use their strong marketing and advertising teams to launch a new product. Weaknesses Some of the weaknesses that Apple was able to pinpoint was their high prices and incompatibility with different operating systems. Since Apple already has a great deal of loyal customers Apple could combat this weakness and provide its customers with a reasonably priced compatible product, thus keeping and retaining more Apple Customers. During the analysis the company was able to outline opportunities in which they viewed as a benefit for the organization. One’s that if the organization were to take advantage of them they may be able to grow the organization. Some of the opportunities include growth of tablet and smartphone markets, obtaining patents through acquisitions and strong growth of mobile advertising market. Although the opportunities would most likely help to grow the company, its best that Apple also keep their treats in plain view. Knowing the companies threats will help them combat them as they come about. Some of the threats that Apple was able to outline were breached IP rights, Android OS growth, 2013 tax increases andShow MoreRelatedEnvironmental Scanning1926 Words   |  8 Pages   ENVIRONMENTAL SCANNING Environmental  scanning  is  a  process  of  gathering,  analyzing,  and  dispensinginformation for tactical or strategic purposes. The environmental scanning processentails  obtaining  both  factual  and  subjective  information  on  the  businessenvironments  in  which  a  company  is  operating  or  considering  entering.Environmental scanning is the process in which a firm continually collects andevaluates information about its external environment. There are six  main categoriesof environmentalRead MoreEnvironmental Scanning1483 Words   |  6 PagesIncreasing demand for Temple s upscale homemade confections recently poised CC on the brink of major expansion. In the next decade, CC can expect to encounter changing trends within the baking industry, each impacting the company s long-term environmental objectives in remote, industry, and operational contexts. Remote environment Labeling Ââ€" Anticipated changes in food labeling legislation will determine the manner CC labels its cakes nutritional content. Expanded labeling information requirementsRead MoreEnvironmental Scanning and Aspects’2062 Words   |  9 PagesWhat is environmental scanning? Environmental scanning is the communication of external information about facts that could influence an organization on its’ strategic decision-making process. 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Every destination needs to know about their strengths, weaknesses, opportunities and threats